The company has been authorized by the brand to open an official flagship store on the Tmall platform to sell cosmetics to end consumers in the form of on-line retail.
Each Tmall flagship store operated by the company is actually an on-line “counter” for cosmetics brands. Each flagship store is equipped with a professional operation team to develop scientific and reasonable procurement plans and marketing arrangements, design shops and daily business activities such as product layout, regular reporting promotion or new product marketing effects. Currently, we have partnered with more than 50 renowned brands to help them function in the Tmall flagship store.
We combine brand positioning and market hotspots with excellent integrated marketing capabilities and consumer precision positioning capabilities to offer brands recommendations for optimizing product mix and pricing strategies This is done through an analysis of consumer shopping habits and preferences, targeting different types of consumers, and providing customized product portfolios and promotional programs to increase sales. We also use social networking sites, Taobao advertising and theme marketing to continuously innovate marketing content, and improve reach of target user and conversion efficiency, to maximize brand value.